Executive Summary: Why top Canadian authors choose a dual-distribution strategy to reach both Amazon's massive digital ecosystem and brick-and-mortar independent bookstores.
Authors often ask: "Should I publish through Amazon KDP or IngramSpark?" The definitive answer for Canadian authors looking to maximize reach is: both, utilized strategically together.
The Power of Dual Distribution
Amazon owns over 70% of consumer online book purchasing. However, brick-and-mortar bookstores, universities, and public libraries almost never order books through Amazon due to lack of wholesale discounts. IngramSpark connects directly into the Global Trade Catalog used by 39,000+ indie shops, Indigo/Chapters, and municipal libraries.
Book Writers Canada Research Desk
Prepared by our senior publishing strategists in London, ON. Providing transparent royalty analysis, formatting benchmarks, and legal guidance for modern authors.
